Ed Sheeran's "Shape Of You": The Most Streamed Song On Apple Music This Decade

Michael

3 min read

Post on Jul 06, 2025

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Ed Sheeran's "Shape of You": Still Reigning Supreme as Apple Music's Most Streamed Song of the Decade

Ed Sheeran's infectious hit, "Shape of You," continues its reign as the undisputed king of Apple Music streams this decade. The song, released in 2017, has cemented its place in music history, not only for its catchy melody and relatable lyrics but also for its unprecedented streaming success. This enduring popularity highlights the song's timeless appeal and Ed Sheeran's undeniable songwriting prowess. But what makes "Shape of You" so uniquely successful in the streaming era? Let's delve deeper.

The Unstoppable Rise of "Shape of You"

Released as the lead single from Sheeran's third studio album, ÷ (Divide), "Shape of You" quickly took the world by storm. Its infectious reggae-infused pop sound, coupled with Sheeran's instantly recognizable vocals, resonated with listeners globally. The song topped charts worldwide, achieving multi-platinum certifications in numerous countries. Its success wasn't just a fleeting moment; it has consistently remained popular throughout the years, a testament to its quality and longevity.

More Than Just a Catchy Tune: The Factors Behind its Success

Several factors contributed to "Shape of You's" remarkable success on Apple Music and other streaming platforms.

• Catchy Melody and Lyrics: The song’s undeniably catchy melody and relatable lyrics about attraction and romance are universally appealing. It's the kind of song that gets stuck in your head – in the best way possible!

• Strategic Release: The timing of the release was also crucial. The song arrived at a point where streaming was rapidly gaining dominance over traditional music sales, perfectly capitalizing on the new landscape.

• Global Appeal: "Shape of You" transcends cultural boundaries. Its infectious beat and simple yet effective lyrics resonate with a diverse global audience, contributing significantly to its massive streaming numbers.

• Effective Music Video: The accompanying music video, featuring vibrant visuals and Sheeran's signature playful charm, enhanced the song's popularity and visibility across various platforms.

• Continued Radio Play and Cultural Relevance: Even years after its initial release, "Shape of You" continues to receive significant radio play, keeping it fresh in the minds of listeners and ensuring its continued cultural relevance.

A Legacy of Streaming Success: What the Future Holds

"Shape of You's" continued dominance on Apple Music highlights the evolving landscape of the music industry. The song's enduring popularity proves that great songwriting and a catchy tune can still triumph in the age of streaming. While new artists and songs constantly emerge, "Shape of You" remains a benchmark for streaming success, demonstrating the power of a truly great song to connect with audiences for years to come. It will be interesting to see which songs might eventually challenge its reign, but for now, Ed Sheeran’s masterpiece firmly holds its position as the most streamed song on Apple Music this decade.

What are your thoughts on "Shape of You's" enduring popularity? Share your favorite Ed Sheeran songs in the comments below!